 Deerfield,
Illinois, 1976: As the nation made preparations to celebrate our
bicentennial, folks at Kitchens of Sara Lee began building a monumental
birthday cake which would be their gift to Philadelphia, the city where
our founding fathers brought forth the United States of America. The
finished cake weighed over 40 tons and stood 65 feet high in seven tiers
of Sara Lee chocolate cake, decorated with "paintings" done in
royal icing—replications
of familiar scenes and portraits from American history.
Fellow former employee Mark reminds me of the
kickoff meeting where Tom Barnum, then Sara Lee's president, lending
encouragement to the marketing/sales types, said "It's not a
big deal. It's only the nation's birthday cake. But if
anybody builds the SOB it better be us!" Mark, an engineer, is the
one who gave the cake its official Sara Lee part number: 001776.
For many months the project occupied Sara Lee's
team of internationally renowned pastry chefs, led
by Casey Sinkeldam. For this was no ordinary pastry. To design,
engineer, create, transport, and assemble the cake would ultimately
involve every Sara Lee employee, and we were all caught up in the
spirit.
Reminiscences
by
Christine Born-Long
Former PR assistant
Kitchens of Sara Lee |
Once the design was established, the pastry
chefs became artists working in royal icing, which dries hard and is
used in the most intricate cake decorations. Using this edible medium,
the chefs recreated more than thirty scenes familiar to all Americans—the
signing of the Declaration of Independence, Betsy
Ross sewing our flag, the first baseball game. Also in royal icing were
portraits of famous Americans, including our first President George
Washington and our then-current President Gerald Ford. You can see their
portraits on the third tier in the photo on this page. The bottom tier
held medallions representing each state. (Click the photo to view a
larger image.)
The chocolate sheet cakes were baked in Sara
Lee's factory in New Hampton, Iowa, frozen (as were all of Sara Lee's
cakes), and trucked to the main plant in Deerfield. The finished product
would not be solid cake since a cake of that size would not be
able to support its own weight and would collapse on itself. Instead, it was to be constructed on a
huge framework, with the chocolate sheet cakes laid on its horizontal
surfaces.
Next: From
Chicago to Philly... |